Today the Birmingham Public Library will roll out a new logo, to be followed this fall by a clever, heartfelt commercial featuring beloved Alabama Olympian Vonetta Flowers. Among the creators of the new library campaign are UAB art alums Christopher Murphy, Jacinta Elliott, Matthew Powell and Alexandria Crawford, founders of SIX Branding and Design LLC, a firm that began in a UAB classroom in 2010.
Six classmates with spirited minds joined forces with a common goal to make a difference in the community through their passion for design, Elliott says. The four remain in Birmingham and are dedicated to revealing “this unique small town charm mixed with a twist of big city features.”
When a friend told Elliott he was creating a new logo for the Birmingham Public Library, she wanted to be part of it and approached her SIX Branding and Design teammates. All agreed, and Elliott reached out to BPL Board President Gwendolyn Welch with an offer to help. During several meetings, they discussed the library’s history, its wealth of information and many resources to help citizens. And the logo — a book as a torch holding the flame of knowledge — was created. “This suited the BPL, because the library holds the flame of our past and provides light for our future,” Elliott says. Six Foot Five Productions produced the video production, and Big Communications is managing the campaign.
Members of SIX have reflected well on the UAB Graphic Design program. Crawford and Powell both became ADDY Gold and Silver award winners, Elliott won Best of Show at the AIGA’s Salon des Refuses show and Best Graphics in the 2010 Red Cross Paint the Town Red Event, and Murphy won “Best of Show for Poster” in the Salon des Refuse and recently was added to the The Everywhere Project for the Chattanooga label he designed. Other SIX projects include Ruffner Mountain “Ruffner Run” ad from April 2011 and the UAB School of Public Health Move It Study Manuals and Logo.